Hello, Glow Hour. 

Based in Los Angeles, we are your one-stop shop for authentic Korean beauty. At Glow Hour, we’re dedicated to making your online shopping experience the closest thing to an in-store visit. Shopping for skincare relies on the senses, that’s why each product on our site features a detailed description, including scents, texture and specific benefits. Consider it a virtual sensory experience designed to help you find the products that are right for your skin.

During our curation process we were inspired by ancient traditions, but in quest of forward-thinking skincare. With this in mind, we’ve searched high and low to bring you the best of K-Beauty: high-quality ingredients, innovative techniques and luxurious formulas for your best skin. Whether you’re new to the category or a longtime devotee, we’ve got you covered.

We're so excited to share all the wonders of K-Beauty with you and can't wait to find out how much you like our latest offerings. We look forward to hearing about it via social media, and your direct feedback. Thank you for your support! 

Why K-Beauty? 

In Korea, skincare is taken so seriously that their advanced products are at least a full decade ahead of the rest of the world. The passion for quality, preventative skincare in Korea has inspired a surge of high caliber, innovative beauty and skincare products. The sheer volume of choices available keeps prices low despite rigorous ingredient sourcing, cutting-edge research, and effective formulas. While this is great for skincare advancement, we understand how overwhelming it can be when choosing the right products for your skin. With our selective, ongoing curation process we’re committed to narrowing it down and presenting you with only the most effective, highest quality products on the market.

The perspective of skincare in Korea is viewed as therapeutic, a form of self-love and an investment in your future skin. This skincare culture is celebrated as a rite of passage passed down from generation to generation. Women and men learn preventative techniques from a young age and diligently continue their skincare regimens throughout adulthood and even into their advanced years. We’re dedicated to spreading this culture outside of Korea, and hope you’re inspired to explore or continue enjoying K-Beauty for yourself. We look forward to accompanying you on your skincare journey!